Content Marketing Strategy Is Critical for the Conversion of Visitors into Business.
A good content marketing strategy is critical for the conversion of visitors into business. Simply put, content marketing is the process of creating and publishing various content in order to attract leads for your business. A content marketing strategy can come in the form of infographics, landing pages, and blog posts to name a few. It is not only an effective way to attract more customers and generate leads, but is also factors into the method used to by Google and various other search engines for ranking your website pages.
In order to best utilize your marketing dollars, you should develop a content marketing strategy for your business. The plan should include how you will develop and distribute your content. A solid marketing content strategy will help you plan content creation accordingly and help maximize your marketing budget.
Types of Content Marketing
Content marketing can come in many forms; however, it can be separated into two categories: onsite content marketing and off-site content marketing.
One of the most common onsite content marketing strategies is the creation of landing page content. Landing page content is what you read on the various pages of a website. These are the “about” pages and “product” pages of a website and are designed to turn visitors into customers. As such, landing page content must have a call to action and be written in a way that grabs people’s attention.[1]
Outside of landing pages, blog content is probably the second most important. With everyone using the Internet to find answers to their questions, having strategic, well-written content on your blog will help visitors seeking specific information. It will also bring them into your website and hopefully lead to a conversion.
While posting on your own website (landing pages) and blog (blog posts) is great, off-site content is also a common form of content marketing, and just as important. This can take the form of infographics, guest posts, and even mobile content marketing. Writing content specific to your niche and posting elsewhere on the Internet is what off-site content marketing is all about, bringing numerous leads to your website.
Importance of a Sound Content Marketing Strategy
More than 60% of businesses now use content marketing to attract potential customers. Even more amazing is the fact that 93% of business-to-business companies use content marketing.[2] That means that 40% of businesses are missing out on a valuable marketing tactic. Joining the ranks of the 60% can help your business stay ahead of those falling asleep at the wheel.
A sound content marketing strategy is important for telling Google and other search engines where to rank your website pages. The various search engine algorithms pick up on keywords within your content and ranks each page accordingly. The longer people stay on your website and read your content, the higher you are likely to rank in the search engines. That is why having quality content trumps cheap article writing.
Prior to the development of your own content marketing strategy, familiarize yourself with the various forms of content marketing and how each will benefit your business. There are many issues that you could face going out on your own without first having the knowledge to take on a content writing campaign.[3] The surest way to get started is to contact a professional marketing company to receive an evaluation of your website and to put together a solid content marketing plan for your business.
