DIY Internet Marketing:  Pros and Cons

More and more businesses are making the leap to the online world in order to spice up their marketing strategy. Even if your business is a sole proprietorship, you can always stand to benefit from an effective online presence. That being said, one study indicated that a full 52% of all small businesses still did not have a website in 2013.[1] The popular theory behind that, of course, is that social media is an absolutely free way to conduct your marketing strategy. But, is free social media the best way? And, beyond that, can a DIY Internet marketing strategy really yield positive results?

The Advantage of DIY Internet Marketing

In general, the most obvious advantage of a DIY Internet marketing strategy is the price. There are a ton of cheap website hosting services that offer business-related website templates for absolutely no cost. On top of that, social media can be a valuable tool for any small business looking to make an imprint in the digital world. A Facebook page or Twitter account can at least give your business a face in a crowded marketplace.

An incredibly cheap website with a free template and free social media accounts are certainly within the budget of every small business. If you sell products online, you can also set up shop at established sites like Amazon, eBay, or Shopify. All of this sounds good on paper, but is it really the best option you have?

The Disadvantages of DIY Internet Marketing

For the most part, the biggest problem you’ll run into with DIY Internet marketing is an overall lack of effectiveness. We know that 52% of small businesses don’t have a website, but 56% don’t even know how to assess the results of their marketing campaigns.

More and more businesses are making the leap to the online world in order to spice up their Internet marketing strategy.

Only 10% of small businesses in the United States understand how to effectively market a product via advertising, social media, or their own website.[2] This is an almost shockingly small amount considering that 75 million people shop online each year and even more than that use the internet to research products or establishments.

In all likelihood, you and your business fall in the category of people who do not know how to effectively use online marketing in their favor. Even if you utilize digital marketing strategies, do you know how to track the success of those strategies?

Beyond that, most business owners don’t know how to present a clean and polished digital “storefront” to the world. Free or cheap website templates may look nice to you, but you can generally only choose from a couple of hundred.[3] Are you skilled enough to add photos, content, and effective links that will not only drive traffic but also attract customers? In most cases, the online presence of a small business is limited to a basic website and a few social media profiles. If someone looks up your business, they may make a surface judgment about the quality of your establishment based on a website. Do you want that website to look unprofessional and unkempt? Probably not.

The Value of an Internet Marketing Company

When it comes to an Internet marketing strategy, you really get what you pay for. If you pay next to nothing, then you can probably expect correlative results. Internet marketing companies have what most small businesses do not: expertise in the field of online marketing. They know exactly what to do to drive traffic to your website, and they also know how to give your business a professional online appearance.

Of course, this professional appearance is achieved through seamless and aesthetic website design and a pointed content strategy. The most important aspect of online marketing today is content. Google prioritizes well-written and interesting content now more than ever before.[4] It’s also important to continue producing content over a long period of time. This can be both difficult and time-consuming if you go at it alone.

There is no secret formula for success when it comes to producing the best content, and each business’s needs are going to be different. You can’t just write a few blog posts and hope that drives traffic. An Internet Marketing Company will understand exactly how to employ authoritative content that utilizes SEO for maximum yields.

On top of that, an Internet marketing company can spruce up your social media pages, start email ad campaigns, and generally maintain your company’s image in the digital world. DIY Internet marketing may be inexpensive, but statistics indicate that small businesses generally don’t know what they’re doing. An Internet marketing company can be the guiding hand you need to improve your online presence and start converting sales.

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