Effective SEO: Think About Page Ranking From A Search Engine’s Point Of View
Many marketing “experts” have tried time and time again to develop effective SEO by cracking the page rank “code,” the specific formula that goes into the search algorithm of a given search engine. Thankfully for all of us, search engine companies such as Google and Yahoo! have done a great job at protecting their proprietary algorithms. And yes, I mean “lucky” for us. If these so called marketing experts were ever to figure out the exact formula for page rank, we would end up with our favorite search engine returning lousy web pages that have nothing to do with what we are searching for.
If you really want to rank higher in search results, you need to follow the basic rules of effective SEO. First, create quality content, not junk. In addition, make sure that you have quality links to your website, not link farm content that will wind up getting you penalized by Google. Finally, think like a search engine when you create your content. After all, it’s their algorithm that will be judging your content, so why not put yourself in their shoes?
Create Quality Content
A search engine is not there for you, the website owner. It is there for the consumer, the people looking for quality websites that match specific search terms. They make money from ad revenue and can only do that if they return relevant results to those using their search engine. If they fail to deliver quality results, people are likely to switch to a different search engine, taking the ad revenue away from the company. As such, search engines want to make sure that the search results they return are the best possible for the search terms used. Happy searchers are return users which translates into more ad revenue. This is why search engines such as Google continuously try to improve their search algorithms.
How do they know?
Search engines program their algorithms to pick up on certain queues related to websites and search terms. Some of these include the number of times someone clicks on a website and how long a person stays on the website. Clicking on additional pages on a website is also something that is seen by algorithms as quality. After all, if your site has quality content matching someone’s search terms, they are likely to stay on your website longer than any other. This is a key sign that your site is relevant to those terms.
Backlinks are also very important for effective SEO. In the black hat world of SEO, creating links from any source has become the standard. However, as search engine companies want to return quality search results, they have updated their algorithms to disregard links from junk websites. They also look to penalize websites who link using specific key words in an attempt to fool the search results. Linking from quality sites such as New York Times, Huffington Post, etc., is now seen more favorable by search engines than a link from any newer website. It is also important that a search engine sees links from websites that match the content it links to (e.g., an article on food linked from a website on investing is not going to be considered quality).
Stop Trying to Trick Them
Search engine companies are sick of people trying to trick the system. Marketers have been doing this for years and in the end they wind up getting their client’s sites banned from search results because of the games they play. Tricks such as creating backlinks from non-quality websites or keyword stuffing have shown good results in the beginning, only to be caught up with by search engines who will quickly punish the website that published the content.
Next time you are looking to increase your page rank with effective SEO, think like a search engine would. If you wouldn’t like to read the content on your website, then why should they present it to their readers? Little things such as quality backlinks and content that is interesting to readers can help you soar to the top of search results faster than any attempt to fool search engine results. Remember, think like the search engine, and you will likely succeed. Think for yourself, and deal with the penalty you will be dealt.