Matching the Right Web Design Company to Your Business Needs
Finding the right web design company for your business can be a difficult task. Web design firms aren’t all cut from the same cloth and many of them can be more or less able to enhance the web profile of your company. For instance, if you are steeped in the world of ecommerce, then you’ll likely need a web design company that can maximize your profitability. After all, 1 in 20 retail dollars are currently going to ecommerce and it is the main driving force for all retail growth in the United States.1 You’ll want a web design company that helps you tap into that growing market.
Obviously, not all small businesses require enhanced ecommerce services. But, the truth is that having a flashy website won’t automatically increase sales or client traffic. Web design should be about more than just the design itself.
Look Beyond Design
Creative website designs are nice to look at and browse through, but you may just be looking at a mansion made of Papier-mâché. Without a solid structural framework, the chances of success are limited. Can your web design company truly amplify the success of your ecommerce business? Do they know how to integrate ecommerce into eye-catching designs?
But, what if you don’t use ecommerce and your business offers services rather than products? Is it enough for you to simply have a catchy website? The answer to that question, of course, is maybe. If you want your website to incorporate database capabilities, then you’ll need something beyond a nice design. Database web development allows you to keep track of numerous items ranging from client’s names and emails to links and product lists. If your website needs these kinds of services, then you had better do business with a firm that knows how to incorporate them.
Keep Design in Mind
Although the framework of your website is important, you still need to ensure that your design is valuable. Indeed, users form their first impressions of a website in less than a second.2 What this means, of course, is that you have very little time to attract interest and convey a sense of professionalism. This involves everything from your logo and primary images to content and layout. So, you will obviously want to see any design firm’s portfolio before moving forward. Just be sure to base your decision on other factors as well.
Custom Content Production
One thing we know for certain is that both Google and consumers value high-quality custom content. In fact, 61% of consumers in one study indicated that they trusted brands more if they produced content regularly. Companies with blogs indicated that they produced 67% more inbound leads than companies without blogs.3 Clearly, content is important. Does your web design company feel the same way?
It’s important to ask a web design firm if content production is included in the purchase price of their website design. A website without valuable content will be penalized by Google. But, high-quality and consistent content production on a website will be prioritized by the search engine.4
Full Depth of Service and Knowledge
One thing you’ll want to get straight before you enter into a deal with a design firm is how much they can assist you before, during, and after the website creation. Websites aren’t like a billboard that you can just toss up on the highway. They often need constant monitoring, updating, and enhancing to continually attract new clients and maintain old ones. Will your design firm keep track of any 404 pages that pop up? Will they be able to incorporate an image or a video that you have created after the website’s launch?
You may also want to ask if the firm has had any experience designing websites in your industry. Experience in a particular niche can set one design firm apart from another. Content, layout, and attention to the customer’s needs will all be enhanced if your design firm knows what is important in your industry.
Your company’s website is a marketing tool in the same way that direct ads are. If you can’t draw an audience in and keep their attention, then your return on investment will be minimal. Finding the right web design company can be a crapshoot, but if you research your options thoroughly, then you can find the firm that best encompasses your business’s design philosophy and goals.